- World Rugby has announced a landmark multi-tournament partnership with Unilever’s Personal Care business, covering Women’s Rugby World Cup 2025 in England, Men’s Rugby World Cup 2027 and Women’s Rugby World Cup 2029 in Australia.
- As Official Body Care Supplier, Unilever will deliver integrated campaigns to engage rugby’s growing global audience as the sport enter a new era of entertainment and accessibility.
- Women’s Rugby World Cup 2025, kicking off on 22 August in England, is set to be the biggest celebration of women’s rugby to date, with record-breaking ticket sales already secured.
World Rugby has today unveiled Unilever as an Official Supporter of the next three Rugby World Cups through 2029, strengthening the international federation’s commitment to growing the game in partnership with some of the world’s most beloved brands.
The collaboration will see Unilever’s portfolio of Personal Care Power Brands activate across multiple markets and channels, driving engagement with both athletes and supporters at Rugby World Cup tournaments over the next five years.
The collaboration begins as momentum is building in England with Women’s Rugby World Cup 2025 already breaking records over 275,000 tickets sold to date. The 16-team tournament is set to capture hearts and headlines globally, inspiring the next generation of players, and welcoming new fans to the sport.
The multi-tournament partnership reinforces World Rugby’s ongoing commitment to expanding rugby’s reach and appeal, making the sport more relevant and accessible.
Michel Poussau, World Rugby Chief Revenue Officer, said: “Our partnership with Unilever arrives at a transformative moment for rugby, particularly as the women’s game reaches unprecedented heights. Unilever’s commitment to both men’s and women’s Rugby World Cups will be instrumental in helping us deliver world-class events that inspire players and fans alike. Together, we will make Women’s Rugby World Cup 2025 the biggest and most exciting yet.”
Fabian Garcia, Personal Care President at Unilever, added: “We are delighted to be joining forces with World Rugby, particularly at a time when women’s rugby is experiencing phenomenal growth. Our investment in sport goes beyond sponsorship—it’s about making a lasting impact, bringing our brands closer to passionate fans, and deepening our connection with consumers globally. We look forward to leveraging our power brands to enhance the fan experience, break barriers, and inspire the next generation of rugby players.”
About Unilever
Unilever is one of the world’s leading suppliers of Beauty & Wellbeing, Personal Care, Home Care, Foods and Ice Cream products, with sales in over 190 countries and products used by 3.4 billion people every day. We have 128,000 employees and generated sales of €60.8 billion in 2024.
For more information about Unilever and our brands, please visit www.unilever.com.
About World Rugby
World Rugby is the global governing body for rugby union. With a mandate to grow the sport by increasing accessibility and relevance, World Rugby is the owner and organizer of some of the world’s largest sporting events, including the men’s and women’s Rugby World Cups.
Owing to the commercial success of men’s Rugby World Cup France 2023, World Rugby is investing a record £300 million directly in rugby’s growth between 2024-27, a 28 per cent increase on the previous four-year cycle.
With men’s and women’s Rugby World Cups taking place in England (women, 2025), Australia (men 2027 and women 2029) and the USA (men 2031 and women 2033), World Rugby has a transformative runway of certainty and opportunity to drive new participation and revenue opportunities.
About Women’s Rugby World Cup 2025
Running from 22 August-27 September, Women’s Rugby World Cup England 2025 will be a generational moment for rugby. The tournament organised across eight iconic locations will advance the incredible momentum behind women’s sport in England, and around the world.
With powerful personalities, unstoppable athletes and compelling competition, England 2025 will capture hearts and headlines globally, inspiring the next generation of players, and welcoming new fans to the sport.
Beyond the field, Women’s RWC 2025 will play a central role in empowering real change, shaping positive perceptions at all levels of the game, championing gender equity, and enriching local communities.
About Men’s Rugby World Cup 2027
Men’s Rugby World Cup 2027 is rugby union’s pinnacle event contested every four years by the world’s best nations.
For six weeks from 1 October-13 November, 2027 and across 7 host cities, Australia will welcome the world to a nationwide festival of rugby, celebrating its rich culture and heritage, and kicking off a new era of rugby that will have a positive impact for Australia, Oceania and the game globally.
With an expanded format contested by the world’s top 24 teams, Men’s RWC Australia 2027 will inspire an entire generation and break down barriers by making rugby even more accessible, relevant and inclusive, boosting rugby’s fanbase and participation globally.
All revenue generated by Men’s RWC 2027 will be reinvested in the sport, supporting World Rugby’s global growth ambition, its 133 member unions and six regional associations.
