Asahi Super Dry is the world’s first super dry beer.
Curiosity led us to invent a crisp, clean tasting beer that truly embodies the refreshing taste of Modern Japan.
As Japan’s interest in rugby has grown, so has our investment in the sport. The successful partnership with Rugby World Cup will continue through a long-term commitment as Official Beer and Principal Partner of all tournaments until 2029. This includes Women’s Rugby World Cup England 2025 and Australia 2029, as well as Men’s Rugby World Cup Australia 2027.
The three-tournament partnership with World Rugby will see Asahi Super Dry foster a cross-culture activation platform showcasing rugby like never before, bringing intrigue and a fresh perspective to rugby fans around the globe.
