Originating from the protected volcanic region of Auvergne in the heart of France, Volvic is naturally filtered through six layers of volcanic rock over five years, resulting in a raw, refreshing taste, making it a healthy hydration choice to help elite sports athletes meet their hydration needs.[1]
Continuing their presence in rugby after successful sponsorship of the Rugby World Cup 2023, Volvic’s 360° campaign will encompass communications and media, point of sale and E-Retail, PR and in-stadium visibility and activations, ensuring a powerful presence throughout the tournament. Previous Women's Rugby World Cup winner and Women's Six Nations champion, Natasha Hunt, will feature prominently in Volvic's campaign, with more details to be revealed as the tournament approaches.
As part of the sponsorship, Volvic will be launching an on-pack "Scan for the chance to Win" promotion in March, offering shoppers rugby merch and tickets to the Women’s Rugby World Cup 2025 final at Twickenham Stadium on Saturday, 27 September, which will be available across key UK retailers.
Volvic will provide water for eight venues and fan zones, ensuring players, staff, media, volunteers, and fans stay hydrated throughout the competition.
All Volvic bottles are now made from 100% recycled plastic (excluding cap and label), reinforcing the mission to reduce virgin plastic use.
"Volvic is proud to continue its journey into the world of rugby, this time supporting the women’s game as the Official Water Supplier of the Women’s Rugby World Cup,” said Rachael Hann, Category Director Beverages UKI. “This summer is a pivotal moment for women’s rugby with world-class female players ready to unleash force on a global stage, and we’re excited to support these athletes alongside helping fans stay hydrated in the stadiums.”
Sarah Massey, Managing Director of Women’s Rugby World Cup 2025, said: “Volvic’s sponsorship shows a strong commitment to women’s sports and the growing prominence of women’s rugby ahead of Women’s Rugby World Cup 2025. Women’s rugby embodies inclusivity and empowerment, and we’re delighted to have brands like Volvic supporting our mission to raise the profile and visibility of the sport.”
[1] *drinking at least 2L of fluid, including water, a day contributes to the maintenance of physical and cognitive function.
About Volvic
Volvic Natural Mineral Water is a unique natural mineral water, sourced in a volcanic natural ecosystem that has been preserved for more than 15 years. It originates from the heart of the UNESCO Auvergne Volcanoes Regional Park. The slow filtering of the water through six layers of volcanic rock over five years ensures its purity and its specific mineral composition. In our Volvic Touch of Fruit still range, we add delicious natural flavours to our Volvic Natural Mineral Water to offer consumers a tasty way to drink water.
Protecting nature is at the heart of our business. As part of the B Corp movement, this has been written into our mission statement that as an organisation, we’re committed to making a positive impact on the world around us. We’re committed to preserving the natural ecosystems from where our pristine water is sourced by investing in local projects to actively maintain the balance of biodiversity within the area. Discover more about our nature protection projects at: www.volvic.co.uk/volcanic-water/nature-protection.
About Women’s Rugby World Cup 2025
Running from 22 August – 27 September, Women’s Rugby World Cup England 2025 will be a generational moment for rugby. The tournament organised across eight iconic locations will advance the incredible momentum behind women’s sport in England, and around the world.
With powerful personalities, unstoppable athletes and compelling competition, England 2025 will capture hearts and headlines globally, inspiring the next generation of players, and welcoming new fans to the sport.
Beyond the field, RWC 2025 will play a central role in empowering real change, shaping positive perceptions at all levels of the game, championing gender equity, and enriching local communities.
